In-depth Interviews
In-depth interviews are one-on-one interviews conducted either over the phone or in-person across multiple geographies.
Our specialist domain experts understand and code open-ended responses efficiently and accurately by following the standards set by the client.
Benefits of In-depth Interviews
Ability to handle surveys of any scope
Appointment-based Interviews
Targeting actual decision-makers
Multilingual and multi-geographical qualitative data analysis and interview
Questioning that enables researchers to go beyond initial responses
Focus Group Discussions
Focus Group Discussions are predetermined, semi-structured interviews led by skilled moderators who ask broad questions to elicit responses and create opportunities for discussions among participants.
These discussions are an exemplary method for those who want to understand issues at a deeper level than one can get from a survey.
Features of Focus Group Discussions
Organized discussions with selected individuals for their views
Insights on people's shared understanding of life and their influences
Several perspectives on the same topic
Moderators possessing brilliant group leadership and interpersonal skills
Online Bulletin Board
An online bulletin board is one of the most interactive, creative methods of conducting qualitative market research to gather the best insights for questions related to the exploratory study.
This qualitative data collection method involves gathering a virtual assembly to facilitate data production through interactive discussions among participants and moderators.
Benefits of online bulletin boards
Flexibility for researchers and clients
Multiple levels of Interaction between researchers and respondents
Convenience and time for reflection to participants
Minimum attrition and maximum participation
Seamless transition between all types of interactions
In-Home Usage Tests (iHUTs)
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development where people often use the product in-home.
IHUTs allow product innovators to thoroughly test their consumer goods before launching them to the masses. In doing so, manufacturers can work out any twists or make significant improvements.
Purposes of iHUTs
