3 Must-Try Strategies to Recruit Hard-to-Reach Audiences for Qualitative Market Research

Qualitative market research is a data-gathering approach that involves informative/descriptive and “open-ended” opinions and feedback that help businesses modify or enhance their products or services. One of the major challenges in conducting qualitative market research is engaging isolated audiences. Leveraging innovative approaches to engage the audience can help market researchers gather more extensive feedback. Continuing on the topic, we discuss three must-try strategies to recruit hard-to-reach audiences for qualitative market research.

Leveraging the use of social media

Social media is a great tool for mining data, building a responsive community, and reaching geographically isolated audiences in real time. It allows for the gathering of extensive data insights quickly and free of cost. Features such as “Twitter spaces” and “CTA-based posts” are some of the best tools to engage hundreds of individuals simultaneously and record their opinions about any topic, product, service, brand, or issue. This requires immense monitoring of the target audience about the social media channels they prefer, what they follow, and what they are liking. You can work with qualitative research firms to help you derive actionable insights and optimize your SKUs accordingly.

Running targeted ad campaigns

Running targeted ad campaigns is an excellent tool to reach untapped audiences. Various social media and video-sharing platforms such as Instagram, LinkedIn, and YouTube allow businesses to run ad campaigns based on tailored demographic parameters. These parameters include age group, gender, and location, which help market researchers to reach out to hard-to-reach audiences to curate precise insights. While paid ads help businesses attract high volumes of traffic, it is also important to understand that it is only valid while the campaign is active, following which, the reach will be back to the levels before campaign launch. Partnering with a market researcher allows you to collect responses within pressing timeframes and derive vital insights that present you with enhanced growth opportunities.

Meet people on the streets

While the above-mentioned strategies are focused on market research efforts on digital platforms, it is equally important to have an “in-person” approach. This is vital for engaging people that don’t use social media platforms, which can be possible due to various reasons such as lack of resources or disinterest. When it comes to involving people on the street for qualitative market research, it is advisable to opt for creative approaches such as accessing phone directories, running ads in local newspapers, and conducting walk-in workshops. The best market research companies have access to large databases and deploy a variety of data-collecting methodologies to capture valuable insights.

Final Word

Reaching out to isolated audiences can be challenging, however, with creative strategies and the right methodologies, it is possible to transform unexplored demographics into engaged participants. Unimrkt Research is a trusted name for businesses looking for market research services that help drive unprecedented growth. We deploy different types of quantitative and qualitative market research methods to provide relevant, data-driven, and precise insights to enable businesses with market readiness. To discuss your requirements, call +91-124-424-5210 or +91-9870-377-557, or email sales@unimrkt.com. Alternatively, you can fill out our contact form.