Preparing a customized and instinctual questionnaire is a great way of increasing engagement and participation of respondents, through enjoyable experience. Complex surveys can be deployed within a short span of time due to the use of an integrated, interactive programming environment.
We work closely with clients to develop a customized survey that meets their interactive requirements.
Verbatim responses provide a lot of meaningful information and insights that may not be available through closed responses and are most often neglected.
Our teams of in-house coders study the research objectives, document the plan, build the code frame and then move forward with the final coding. The code frame is shared with the client before proceeding with the final coding.