Research Support Functions

Survey Programming

Unimrkt Research has a team of dedicated survey programmers with a tireless attention to detail. Complex Logic, Skips and Questions can be easily programmed into your survey. Once programmed, our Quality Assurance Department tests every part of survey to ensure 100% accuracy before it even goes into the field.

Be it straightforward ten minute questionnaire or an hour long conjoint, Unimrkt Research has the experience and skills to handle surveys of any scope. Our seasoned survey programmers and a back-up staff of highly experienced IT professionals can tackle any logic requirements.

This online survey service includes initial testing right through reporting output, Pre-testing to a control group ensures formatting and links functionality.

Our market research service can provide our clients, and their survey participants, with an enjoyable online survey experience, with attention to the details necessary to achieve high quality feedback. Following deployment, each client is sent test pass codes to preview the survey online. Our online survey does not move to field research until the client has formally approved the questionnaire. On approval, the survey is launched. We follow a stringent quality monitoring processes in the deployment of online surveys. We closely monitor dropout rates so that control measures can be taken well in advance to ensure accurate and timely delivery.


Preparing a customized and instinctual questionnaire is a great way of increasing engagement and participation of respondents, through enjoyable experience. Complex surveys can be deployed within a short span of time due to the use of an integrated, interactive programming environment.

We work closely with clients to develop a customized survey that meets their interactive requirements.


Verbatim responses provide a lot of meaningful information and insights that may not be available through closed responses and are most often neglected.

Our teams of in-house coders study the research objectives, document the plan, build the code frame and then move forward with the final coding. The code frame is shared with the client before proceeding with the final coding.

Download Brochure