Unimrkt Research has a deep understanding of the automotive industry and its customers globally. Through the vast network of its market researchers, business analysts and consultants we combine automotive industry expertise with operational excellence to provide best-in-class quality, service, and time bound delivery to our clients.
A number of market research studies have been carried out for two wheelers, passenger vehicles, luxury and sports vehicles, commercial vehicles-HCV / LCV, agriculture vehicles, transport vehicles, off highway/ earth moving equipment, etc.
The products covered include automotive lubricants/fuels, infotainment system, automotive battery, automotive filters, wheels, brake parts, car seats, tyres, safety parts, car connectivity solutions, eye tracking solutions, HMI techniques, just to name a few.
In the Automotive sector market research, Unimrkt’s experience covers succinct and In-depth analysis, buying behavior of customers, measuring customer satisfaction, dealer satisfaction, product testing, design evaluation, market entry strategy, competitive environment, branding, futuristic trends, technology trends, etc. Both existing and emerging possibility is thoroughly investigated quantitatively and qualitatively so that our client has a complete picture and forecast the change.
CATI/CAWI, Face to face Research, In-depth Interviews, Online surveys, Focus group discussions, CLT, Car Clinic, Ethnography, Home Visits, Dynamic Groups, Creative sessions, Mystery shopping